Monster frink12/29/2023 District Court for the Central District of California, No. Undeterred, he tears into a third 16-ounce. Vital Pharmaceuticals Inc d/b/a Bang Energy, U.S. A chunky kid with glasses cracks open a Monster-brand energy drink and quickly chugs it, then doubles over clutching his stomach as he downs a second. Monster said "Super Creatine" does not contain real creatine or provide the health benefits of creatine.īang denied that it falsely advertised its drinks, said "Super Creatine" is not important to a customer's decision to buy the drinks, and argued that Monster had not suffered any damages. Its the ideal combo of the right ingredients in the right proportion to. It accused Bang of touting its product as "nothing short of a miracle drink that delivers benefits and cures that have evaded scientists for decades."Īccording to the lawsuit, Bang advertised its "Super Creatine" as being "20 times more effective at reaching the brain than other forms of creatine," and said its energy drink can "reverse mental retardation" and help cure disorders like Alzheimer's and Parkinson's Disease. Tear into a can of the meanest energy supplement on the planet, Monster Energy. Monster filed the lawsuit in Riverside, California in 2018. That and the Thursday verdict were two of the biggest awards in the history of the federal Lanham Act, which governs both false-advertising and trademark law, with potentially more to come in punitive damages. Monster previously won a $175 million award from an arbitrator in a related trademark case, which a California judge affirmed in June. The text of verdict was not immediately available from the court. Kaba said that the jury awarded Monster nearly $272 million for false advertising, $18 million on claims that Bang interfered with its contracts with retailers for prominent shelf spaces, and $3 million on claims that Bang stole trade secrets from former Monster employees it recruited.
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